THE BRAND TODAY
Don’t let the youthful look fool you… American Tourister has been around for more than 90 years! And all this time, we have been evolving… always focused on quality, innovative design and a sense of fun!
Our journey started in 1933
when founder Sol Koffler put his life savings on the line to start a luggage company in Providence, Rhode Island (USA). His dream: to create a hard-wearing suitcase that was affordable for everyone.
1940's
Heeding the call for lighter luggage sparked by increased air travel, American Tourister introduces Hi-Taper...
1950's
We pioneer the world’s first molded luggage with innovative material –THE TRIM AND SLIM TRI-TAPER.
1960's
We become the first company to ‘flight test’ our bags with flight attendants from major.
1970's
We continue to design durable cases that could withstand even the toughest quality critic:a gorilla!
1980's
While continuing to design high quality hardside products, we respond to the shift in demand.
1990's
American Tourister is acquired by Samsonite, marking the union of the world’s greatest luggage brands.
NOWADAYS
American Tourister continues to innovate and create award-winning luggage with world-class quality and features.